MBPFW - fashion week in Prague and two names you cant miss this season!

For some is fashion just vain unnecessity. For me, and people with similar interests, it is an expression of certain aesthetic and feelings.  Is the style reflecting who you truly are? I’m not sure about that. The time when you could have easily distinguish metal head and fashionista are gone. (A small self-irony- if you look at the photos properly). Fashion can be / and a lot of time is/ very superficial. But in deeper meaning, it is also mirroring self-expression and creativity. It s not just some kind of clothing to cover you up, it is part of you.

Certain clothing makes me feel special and outgoing, old hoodie and big cozy socks make me stay home during the weekend and watch youtube videos  There is all kind of emotions tight up with your favorite garments – therefore is dressing up a small magic to me.  And I’m definitely not the only one. ;)

With the Prague Fashion week ahead –  my attention is even more triggered by newest trends, designers, and brands. Every season there are new upcoming talents who are more than worth paying attention to. I’m very thankful to be a part of these adventurous times in our local fashion scene.   

Czech fashion industry is growing, getting stronger and spreading across the borders. I truly believe that Czech fashion could mean one day something and the beast days are just ahead.  

This season I can't wait mainly to see TWO names:

LAFORMELA - I met them ( the designers ) at their shooting, when I was dating one Czech photographer. And I instantly thought their clothing was the coolest thing ever. 6 years later, -I still thing so. LAFORMELA has evolved  matured and changes – as much as people in their 20s are trying to. They are regular host at the fashion week but on the top of that, selling their collections also in Paris. LAFORMELA is moving ahead every season – and every season I m just gasping while thinking how many pieces I wish to have at home.

JAN CERNY – there is always some hype about new fresh blood. Young designers might not have the money like established ones or strong media coverage, but they have the right enthusiasm and energy to make it through. If you would be looking for one name, that iscontaining all aspects mentioned above – then youwould fin dhis name. Add on the top ofall adjective strong visual aesthetic. ;) 

Young fashion and money?

Young fashion professionals and money! Where to get funding, about competitions, open calls and more... 

Spending time with my friends - designers, I'm more and more aware what kind of struggles are these creatives going through.  Using almost all their income for the fashion shows, materials, promotion, models, fittings, pop-ups… You name it! And that’s why I think any kind effort of support is needed.  Young creatives, in general, are going through hard times. There is always a question how sustainable is your project, how much time you can and should spend working on it and where is the line between cool artsy life and a pure desperation of starving young artist.

As a fashion journalist from fashion platform Fashion MAP,  I'm always curious what's new, how to get the right information – not only about the designers to the broader audience but especially connecting designers with the right opportunities. In Fashion MAP we are also trying to support the local scene, and highlight the best fashion professionals in the area.  Since Fashion MAP is in Czech language only, I gathered some information, that might be useful to the broader group – maybe you have heard about it all long time ago, maybe not. ;)

So which ways can be the most effective to take?

1. Fashion Week Competitions
Local Fashion Weeks – spring edition of MBPFW is ahead, bringing up the new wave of local designers. All the young talents can apply for the  VAN GRAAF JUNIOR TALENT2017  competition till18.1.2017 – more info over here
Every fashion week has its own way, how to support the fresh young blood. An interesting one came up from the European Union and the Hungarian government cooperation.

Fashion Week in Budapest – which evolved into Fashion Week Central Europe was presenting my friend and one of the greatest young designer ODIVI.  If you are a designer from Central Europe, you should get more information about Gombolt Ujra- the talent showcase competition among Visegrad countries among with Serbia and Croatia.

Just get in touch with the local fashion council- I think it's a great opportunity to get more attention, mentoring and even win an of a package worth of 10 000EUR . Fashion Week Central Europe showcases designers from different Visegrad countries. Czech republic was this year represented by a dear friend of mine ODIVI.  (yes, I'm wearing her clothing on these pics from the last MBPFW shot by Létoslav Chromek <3)

I was having blast time with ODIVI also in Munich, at the Marlboro fashion train party- seems like multiple companies feel like joining the artist and fashion movement. Marlboro put a finger on the innovation process, showcasing new techniques and materials.  An invited bunch of cool (ehm ehm ;) ) people put them into the train and gave them a topic to talk about – future of fashion. That brings me to the question, which other big businesses, that has nothing to do with a fashion at the first glance, will in the future join this trend? It seems normal that Fashion Weeks are sponsored by Mercedes Benz – but the cigarettes company was a totally new thing to me.
It would be for sure great if bigger companies would support local independent designers, new technologies, and hubs.

2. Open calls

Any fashion creative person knows the struggle and therefore open calls can be something you are waiting for.  These are mostly oriented already on fashion professionals or young postgraduates.

The international Fashion site NAJL about emerging designers is always very useful source with good tips. Check it over here

The business of Fashion started with their new project called VOICES – it s an invitation-only event bringing together the young future thinker and doers of fashion scene with the entrepreneurs and people who are already shaping the scene for years.  The positive thing is that this competition is helping not only designers, but the wider range of future fashion professionals to get in touch with real the industry. The price for 10 winners is a year-long program that includes mentorship, access to industry events and the chance to work closely with the teams at Topshop and BoF. So try to participate next year- I think it's worth it. ;)

It's true that Hight street fashion seems to be opposite to local production or the creative young designer world. But the truth is that companies like H&M are at least trying to contribute to the business in a better way. Good example is

H&M design award or the Global Change Award. Both super cool to try! Global change award is probably even more interesting – influencing the materials and to be the innovator must feel really good. Not mentioning the price of1 million of EUR and access to a one-year innovation accelerator provided by H&M Foundation, Accenture and KTH Royal Institute of Technology in Stockholm.

3. Fundings

Not only for designers and creatives deserve some help –  there is a special funding from the European Union called ERASMUS targeting at the young entrepreneurs in any area, sharing the information and learning the skills with the longer established host entrepreneurs.  I think this idea is just great, and everybody who hasn’t started his business longer than three years ago, (that's the condition) should definitely try that! I did ;) 


I hope my tips have landed over there and will help somebody to reach out his next goal this years or maybe at least wider the range of the opportunities waiting for those ones, who are ready to come out from the comfort zones  - at least a bit. ;) 

photo: Létoslav Chromek 

BACK & friendships

They say you are like 5 people spending most time with. Any thoughts? In general, I believe that people influence each other in such extent on a daily basis that it's difficult to describe it. That's the reason I've started choosing my friends more deliberately. On the other hand, I'm also more aware of them and therefore, even more thankful for the quality of people I have already attracted into my life. For the purpose of this article, let’s stay with one gender only.

When it comes to guys, I always turn into a very awkward person, and a sending of mixed signals is obviously my main domain.

There have always been 3 types of friends in my life :
Pop up friends, you see them just from time to time, but it feels like not a distance nor any time past could set you apart! After the first glass of wine, you are catching up with the weirdest stories. Some of the pop-up friends are more like mentors, older sisters you never had…You know that seeing them helps to figure out something deep inside. ( av. 5 friends)

Dearest friends - they are all marvelous human beings, and you always wish to spend more time with them. The first time, you had bombed into each other at some party, then you saw her at the same yoga class and after a certain while, you call each other regularly – "tadaaaaa" your new friend. Every success in their career is as if it was your own. Their love stories are fascinating and troubles are manageable thanks to your insight. You support each other on a daily basis. Long story short - You care, they care and that's the most important value in this world. Actually, I've met so many great girls, who were inspiring and funny and pretty recently - I wish they could be all my dearest friends!

The "Soul" sisters. Doesn't matter where on the Earth you are, you need to let them know about the best ice-cream ever, you are eating at that moment. But she is also the first person you phone to when some serious shit happened. She is your soul mate, your best friend, your bff companion in this life… ( I guess, you’ve got the idea) This kind of friendship requires a certain time and effort. Therefore, it’s difficult to have a lot of them, and to create them on purpose is almost impossible. It's kind similar with romantic relationship. You can't have multiple of them, even if you would love to. But with a 24h time frame and one geolocation it's not really a possible thing.

There is one particular attribute which all my friends, no matter to which category they belong, have in common.
Their energy, their inner something is tempting and contagious, and it makes our friendship more like some kind of irresistible bound. You just feel this person belongs in to your life and you need to find out why.

As I said at the beginning, I’m blessed with great friends in my life. And here we are, me and my soul friend ZUZ in our favorite Scandinavian brand BACK. Captured by great Letoslav. Btw, what about your friendships? Do you also have 3 types of friends or completely different forms? Let me know. ;)